When disaster strikes, it takes the collective effort of communities, organizations, and individuals to aid recovery efforts and support those in need. Recognizing the severe impact of the 2025 California wildfires on thousands of residents, Honda has stepped up in a monumental way. The Honda family of companies in the U.S. recently announced it is doubling its initial $500,000 disaster relief donation—bringing the total contribution to $1 million in aid to wildfire-affected communities.
This significant donation will be directed to the American Red Cross to provide vital assistance and recovery support across the regions devastated by the wildfires, including areas that are home to Honda’s U.S. sales and marketing headquarters and many of its dedicated associates.
A Commitment to Relief and Recovery
Jennifer Thomas, senior vice president of Corporate Affairs at American Honda Motor Co., Inc., highlighted Honda’s dedication to providing relief during this challenging time.
“Honda recognizes the growing need for support and remains committed to helping communities affected by these devastating wildfires. Our increased donation of $1 million will directly assist recovery efforts, providing essential resources to those in need.”
By focusing on relief efforts led by the American Red Cross, Honda’s donation will play a crucial role in helping impacted individuals and families. This support includes providing emergency shelter, food, and supplies to those displaced by the fires and aiding long-term recovery efforts to help communities rebuild.
Supporting Employees and Customers
Honda’s commitment extends beyond its financial contributions. Understanding that disasters affect people in many ways, Honda Financial Services (HFS) and Acura Financial Services (AFS) are offering payment extensions and lease deferrals to customers impacted by the wildfires. This initiative seeks to ease financial burdens and provide peace of mind during an incredibly stressful time for those directly affected.
Customers who need assistance can reach out to Honda Financial Services at (800) 445-1358 or Acura Financial Services at (866) 950-2439 for more information regarding payment extensions and support.
Uniting Through a Matching Fund Program
Honda also invites its associates to actively join in the relief efforts through its matching fund program. The company will match eligible associate donations dollar-for-dollar, up to $1,000 per contribution, further amplifying the impact of its collective efforts. This program not only bolsters financial support for wildfire recovery but also fosters a deep sense of community and purpose among employees.
Rebuilding in a State Honda Calls Home
California holds a special place in Honda’s history, as it was the city where the company first called home in America 65 years ago. With this in mind, the company remains steadfast in honoring its roots and giving back to the communities that have supported its mission for decades. Honda’s $1 million total donation is a testament to its unwavering dedication to helping California’s wildfire victims recover and rebuild.
A Call for Collective Action
Honda’s efforts not only provide much-needed resources but also remind us of our shared responsibility to take care of one another during times of crisis. Whether it’s supporting relief organizations like the American Red Cross, volunteering, or contributing to initiatives like Honda’s matching fund program, everyone can play a part in helping affected communities recover.
Honda has exemplified how corporate responsibility can rise to meet widespread challenges. To learn more about how you can contribute to relief efforts or get involved, visit Avalon Honda, American Honda Motor Co., and the American Red Cross website, or reach out to local organizations making a difference to help do your part and help those in need. To us, it’s important to help those who need it most in our community, around the nation, and abroad. Our dealership is always looking to get involved! Contact us for sponsorship, volunteering, and community involvement opportunities today!


